Tips for Education Marketing


There are several options for education that are available to the people. Individual education institutes armed with their own unique curriculum have to compete among themselves so as to garner the maximum attention. Marketing of the courseware is thus important for an institute.

Here are some tips for education marketing.

  • Take outreach efforts. Regardless of the type of education institution or the courseware, this effort could is a tried and tested method to attract students. Identify the schools that could produce the type of students you’re looking for, based on grades, income or location. You can organize groups of faculty or students for conducting activities and exchanging with target schools. Give presentations about your institute and handout brochures, leaflets etc. to them.
  • Target the parents. For several levels in education, parents play a big role in taking decisions. Reach out to parents as part of your marketing efforts. Highlight the salient features of your institute like faculty, quality of the education, fees, distance from home etc. Take down their phone numbers and email them newsletters.
  • These days, most people research their products and services online. Have a professional looking website that disseminates information about your institute. The website has to be optimized to return good SEO results. Use quality photos, give good quality content and make the navigability easy. You can include some prominent calls to action so that students can get their desired information. Include a section where a student or parent can speak to the school authorities directly.
  • Participate in events. Get a name in the community and increase the visibility of your institute. Sign up your institute for national and regional competitions, organize age group events and find student organizations that carry out great work. Participate in fairs, topical contests, exhibitions etc. to spread the word about your school.

Category: Education Articles

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