Media Buyer Education Requirements

Media buyers trade in spaces for advertising in newspapers, hoardings, banners, television, internet websites, etc. Most of the selling and buying happens in B2B (Business to business) format. The education needed to become a media buyer comprises of being at least a graduate in any of the courses related to media, communications, sales and marketing, public relations, etc. There is huge amount of money involved in media buying and selling. Hence candidates need to be industry-experienced and must have a depth of knowledge and business acumen to carry out the responsibilities as a media buyer effectively. The following listed information is very useful for candidates who would like gain media buyer related education.

Media Buyer Educational Requirements

  • Candidates need to obtain education in BS in Communications, Marketing and Sales communication, BS in Communication – Public Relations, MBA Certificate in Social Media Marketing, etc.
  • Masters of Business Administration and Bachelor of Journalism in Advertising are some of the most preferred degrees that candidates would like to obtain to become an able media buyer.
  • Candidates need to also be good at statistical research methodology, public relation issues, advertising and communication, etc.


  • During their live projects, candidates can approach many media companies that provide a chance to the students to get equipped with such courses and make them skillful at their job.

Media Buyer Degree, Courses, and Certifications

Prospective media buyers can opt for the following most preferred courses as they provide the required skill and education to interested students:

  • BS in Communication – Marketing and Sales Communication
  • Visual Communications Certificate
  • MBA in Social Media Marketing
  • BA in Communication – Public Relations
  • BA in Business Communication – Leadership and Influence

Media Buyer Qualifications and Training

Certifications that are in popular demand by candidates who would like to become media buyers are certificate in visual communication, certificate in social media marketing, etc. Candidates can obtain such courses and develop their knowledge and understanding in the field.

Media Buyer Colleges and Universities

Media Buyer Wages and Salaries

Candidates who would like to work as media buyers can find many work opportunities in sectors like advertising agencies, marketing, advertising and media management firms, hospitals, mortgage lending, loans and credit companies, media networks, etc. It would be beneficial if candidates can possess at least 3-5 years of industry exposure. According to the salary estimates of Pay Scale and released in the form of the National Salary data, the annual compensation of a media buyer ranges from $29,000 to $60,000. The median salary is about $45,000 per year.

Category: Sales Education Requirements

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