Media Analyst Education and Job Requirements


Media Analyst Requirements

Advertisements are dominant in every form of media nowadays – be it print, be it electronic. Each and every company tries to be in focus in these media and wishes to eliminate the other competitors. That is the very reason why media analysts are in high demand now. They monitor the number of advertisements that come out on the electronic or print media. This includes the advertisements on television, internet, radio, newspaper, billboards etc. Their results determine which company is the most popular and which are the ones least viewed by people. Some key points describing the profile of a media analyst is given below.

Education Requirements:

  • A bachelor degree in advertising, marketing, mass communication or similar is required to get the prospective employers interested in the candidate.
  • Some employers desire candidates with a master’s degree in business administration (MBA).
  • To prepare as a media analyst, candidates are suggested to take up subjects like communication, marketing, advertising, psychology and media studies.
  • An industrial training in any marketing or advertising company acts as an added advantage.

Job Requirements:

  • Strong interpersonal skills, written and oral skills are instrumental in acquiring a job as a media analyst.
  • Proficiency in word processing and spreadsheets are also very important as the candidate would be often required to use such softwares to present his or her analysis.
  • The candidate should be able to present the results before the clients in a lucid manner.
  • The candidate must have an analytical bent of mind.

Therefore, these points can help to acquire an employment position as a media analyst.

Category: Advertising Education Requirements

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