Marketing Program Manager Education and Job Requirements


Marketing Program Manager Requirements

A marketing program manager is a professional who looks after and supervises the marketing programs related to promotions and branding. This is a very important role performed and needs a highly educated professional who has tremendous experience in the field of marketing. Candidates who want to become a marketing program manager should necessarily possess a master degree in management with marketing as the major specialisation. Employers would definitely look for candidates with at least 5-6 years of work experience in the field. The main aim of a marketing program manager is to increase the demand for the product and acceptability among the consumers. The following are the education requirements and job requirements of a marketing program manager.

Education Requirements:

  • Candidates who want to become a marketing program manager must definitely possess a Bachelor’s degree and can preferably have a master degree in marketing.
  • The subjects in marketing that candidates should be definitely aware of are advertising, communication, brand building, PR, etc.
  • Apart from these, the candidates should have good communication skills, excellent coordination skills and basic computer knowledge.

Job Requirements:

  • The job of a marketing program manager is very rewarding and challenging. The activities that a marketing program manager does are directly related to the public interests and priorities. Every activity needs them to come in touch with customers.
  • The avenues by which marketing program managers communicate with customers are through website, e-mail newsletter, presentations and brochures, etc.
  • The marketing program managers are also responsible for handling the media and writing press releases.

Category: Marketing Education Requirements

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  1. Marketing Education Requirements | Education Requirements | June 18, 2011

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